You would think that putting two colors of almost identical hues on top of one another would be common sense, but apparently it still happens. 1.) Green, Yellow, or Purple on a Green Background Glance through and make sure you aren’t using any of the following simply as a short-term strategy to attract attention. The following are some of the worst uses of color in advertising, both online and in print. The problem is that these colors may initially grab attention but ultimately damage the brand and the credibility of the offer. In fact, some advertisers seem to use bright, neon, abrasive, or even mismatching colors in a lazy attempt to capture attention. In combination with the wrong colors, however, or used in the wrong way, all colors have the potential to simply be obnoxious. In combination with the right colors, they can be even more appealing and produce the right feelings in a target audience. I would go so far to say that all colors are beautiful, even the ones I don’t relate to very well. You may also want to check out some color scheme apps for helping you choose better color combinations. However, if you are still new to advertising, or maybe there is a color combo or scheme you absolutely love but can’t seem to find success with, perhaps this article will help you see why certain colors are so bad for advertising. Determined by users, among E-commerce Websites available on the Trustpilot platform.Most of the readers on DesignFestival probably already know which colors to avoid in advertising, so for those of you who fall into this category, this article is simply to give you a bit of humor to brighten your day. Valid in France only with: Chronopost relais and Chronopost domicile (Chronopost on on appointment excluded), Mondial relay, Colissimo and France Express.Įxtra 10% off on all products sold and shipped by Alltricks.
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